Services
Web site design, copy writing, optimization.
We believe that in all of your marketing what you say is perhaps the most important element. Creating the copy for your site and all marketing elements, is an exhaustive exercise that we take very seriously.
A flashy web site can be a great thing as long as the creative design supports the information within. Too often sites are developed with a look in mind, a fancy look, and the most important elements of the site are forgotten...your business information.
Ease of navigation and compelling, easy to understand copy within an attractive wrapper is fare more important than utilizing the latest technology to produce a cool site that says nothing and is difficult to walk around.
Collateral Materials
Attractive Collateral Materials are important for most businesses, they are a carry along for potential clients.
You've been in a situation where you've spoken with someone, said goodbye and shortly after thought of more questions I wanted to ask. A business card, brochure, bookmark, etc. with your web site URL on it gives people the opportunity to go to your web site FAQ page and find
answers, 24/7.
Utilize your materials to peak interest and drive prospects to your web site to gain more information and receive answers.
Your traditional advertising
With our three plus decades of combined traditional media experience we are very opinionated about your best use for Radio, Print, Broadcast, Cable and outdoor advertising. In today's marketing this is an area we approach for clients who want an overall comprehensive marketing plan.
Yea, we have designed campaigns, written and produced ads for some who were not committed to a comprehensive plan but in each case we are very candid that optimizing one element while leaving all others going hither and yonder is probably not to their advantage. That's like changing one flat tire on a care that has three. You may be able to drive better but you're certainly not going to win the Daytona 500.
Your brick and mortar store
We look at your physical business from a customers view point. In most cases where we consult in this area we hire a team of shoppers to analyze your employees, service, decor, merchandising, etc.
When your waitress brings me my coffee is the lipstick color of yesterday's customer still evident? Does my server spatter the coffee on the table? Do the roaches don bibs awaiting their share?
And you wonder why business is slow.
Don't forget, how you present your product directly effects what you can charge and the experience of everyone of your customers.
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